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WHY VITAMIN C?

WHY VITAMIN C?
Vitamin C, also known as ascorbic acid and L-Ascorbic Acid, was discovered in 1912 and became the first Vitamin to be artificially produced in 1933. A key nutrient for tissue repair, Vitamin C is included on the World Health Organization’s List of Essential Medicines: the health system’s safest and most effective medicines.

Vitamin C is a powerful antioxidant that can reverse the negative effects of free radicals that damage DNA, proteins and lipids, which cause skin cells to die. Free radicals – molecules with unpaired electrons – are the result of UV rays, pollution, smoking or inflammation.

Vitamin C also has Alpha-Hydroxy Acid (AHA) or a gentle fruit acid properties that can significantly improve skin texture and tone. What’s more, Vitamin C is essential to producing and protecting collagen, which helps give skin strength and elasticity, and replaces dead skin cells. Unfortunately, natural collagen production slows as people age.

Vitamin C is a first-rate anti-aging ingredient. As a free radical scavenger and anti-inflammatory, it increases collagen production and gives skin a healthy, more youthful glow. The biggest problem is that Vitamin C is unstable – it naturally oxidizes and loses its efficacy. Until now.

Jess Vivier, a chemist, believed Vitamin C offered powerful skin care benefits that could be the solution to improving aging skin, so he spent several years trying to develop a stabilized formula. His relentless efforts and extensive research and development led to the creation of Vivier Vitamin C serums.

Vivier set the standard by using only pharmaceutical grade L-Ascorbic Acid USP. The USP stands for United States Pharmacopeia and indicates that the substance is 99.9% pure. USP ingredients are often found in children’s medicines, prescription drugs and other advanced treatments.

Vivier Vitamin C serum is not only stable and thus maintains its efficacy, it is also the only product of its kind to use an innovative Intra-Dermal System (IDS™) that assures it is beneficial for the skin. In fact, according to the University of California Irvine, Vivier Vitamin C serum penetrates four times better than any competitive product1.

From his single, blockbuster development, Jess Vivier has created a line of anti-aging serums for every skin type and almost any skin care problem. From oily to dry skin and wrinkled to thin skin, as well as pigmentation and scarring issues, there is a Vivier solution that works. And Vitamin C is the key ingredient.

1. Data on file. UCI Penetration Study.

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